Marketing in a Digital World Coursera
Marketing in a Digital World (Coursera)

Marketing in a Digital World (Coursera)

Marketing in a Digital World course is provided by the University of Illinois at Urbana-Champaign and Coursera. This is Course 1 of 7 in the Digital Marketing Specialization.

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Marketing in a Digital World (Coursera)

Marketing in a Digital World (Coursera) course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.

You will be able to:

  • Understand how particular digital tools are changing the development of products
  • Explain how digital tools allow for a more active role in promotion activities and product distribution
  • Understand the role of the customer in setting the price of goods and services through digital tools

This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Syllabus

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT

Additional information

Course Delivery

Online

Course Efforts

27 Hours

Course Enrollment

Free

Course Language

English

Course Length

4 Weeks

Course Level

Beginner

Course Provider

Course School

Course Subtitles

Arabic, English, French, German, Italian, Portuguese (European), Russian, Spanish, Vietnamese

Flexible Learning

Yes

Verified Certificate

Paid

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