A Beginner’s Guide to Irrational Behavior (Coursera)

A Beginner’s Guide to Irrational Behavior (Coursera)

A Beginner’s Guide to Irrational Behavior is online course offered by Duke University via Coursera.

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Overview

This course will draw heavily on my own research, and pulls largely from my three books: Predictably Irrational (2008), The Upside of Irrationality (2010), and The Honest Truth About Dishonesty (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-control comes into play with decision making, and how emotion (rather than cognition) can have a large impact on economic decisions. This highly interdisciplinary course will be relevant to all human beings.

The goals of this class:

  • Introduce you to the range of cases where people (consumers, investors, managers, friends, significant others, and even you) might make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics.
  • Help you think creatively about the applications of behavioral economics to the development of new products, technologies and public policy, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on all of us.

Syllabus

There are two tracks that you can take to receive a Statement of Accomplishment for this course. For each track, you will need to earn a grade of 85% or above, but your path toward that grade will be different under each track.

Normal:
50% Lecture Quizzes
50% Final Exam

Distinction:
20% Reading Quizzes
20% Lecture Quizzes
30% Final Exam
15% “Solve a Problem” Writing Assignment
15% “Design an Experiment” Writing Assignment

Coach

Dan Ariely

Additional information

Course Delivery

Online

Course Efforts

7-11 Hours a Week

Course Enrollment

Free

Course Language

English

Course Length

6 Weeks

Course Level

Beginner

Course Provider

Course School

Course Subtitles

English

Flexible Learning

Yes

Verified Certificate

Free

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